Insights

Grounded in what's actually shipping, not what's trending.

Every piece here ties back to a specific, dated platform move — a release, a partnership, a published research finding — not evergreen advice recycled for search traffic.

DATA

Data Cloud goes zero-copy — what it means for your Snowflake strategy

Data 360 ingested 32 trillion records last quarter, up 119% year over year, and zero-copy architecture is now the default pattern. Here's what that actually requires of your data model.

AGENTIC

Multi-agent orchestration is here. Data hygiene is still the blocker.

Salesforce's Summer '26 release shipped orchestration across teams of agents. The organizations getting real traction ran narrow, well-defined pilots on clean data first.

CLAUDE

Claude enters the governed data layer

Snowflake and Anthropic's expanded Cortex AI partnership means Claude can reason directly over enterprise data without it ever leaving the governed Snowflake environment.

See Where Your Organization Scores

A readiness evaluation is the fastest way to find out which of these gaps applies to you.

Atherian Advisor